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Head of Media Network

Red Bull Gruppe Toronto
  • Date published: 2021-05-19
  • Industry: Food Industry
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Head of Media Network

Red Bull Gruppe Toronto

The Head of Media Network is responsible for proactively leading all aspects of communications, content development, content distribution, production management and content programming for Red Bull Canada. They understand how to tell stories, have a deep understanding of the Canadian media landscape and can confidently lead all aspects of internal and external communications. This role is responsible for building audiences in key target areas (e.g. Snow Sports, Bike, Motorsports, Adventure, Gaming, Dance, etc.) and for growing engagement by reaching more people, more often, in order to keep them for longer on our Owned (redbull.com and Red Bull TV), Managed 3rd party (YouTube, Facebook, Instagram, Snapchat, TikTok etc.) and Earned (3rd party Canadian media outlets) channels. They are responsible for providing media and content expertise to complement and evolve the local organization’s marketing mix in partnership with Brand, Sports and Culture Marketing, nationally and globally.

Areas that play to your strengths

All the responsibilities we'll trust you with:

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • A senior media professional with an extensive understanding and connection to the Canada in media network
  • Minimum of 10 years experience in Media, Communications, or Strategy in media led companies
  • Minimum of 5 years and a proven track record in leading teams and projects in media and content business
  • Experience working with media executives on content distribution strategies
  • A strong creative and project management background
  • Proven success in thinking strategically about how to build audience engagement
  • Is a story seeker that identifies year-round stories with true media potential
  • Knows how to set an authentic and credible content strategy in the sports, culture and entertainment space while surprising with new categories to deliver beyond our traditional topic fields
  • Understands different strengths and weaknesses of partner platforms and utilizes them to maximize engagement
  • Understands and educates the organization on media consumers and their constantly changing consumption behaviors
  • Proven leadership qualities and exceptional presentation skills
  • Excellent at building relationships in all fields of media, digital platforms and entertainment
  • An agile, team player that knows how to get the work done
  • Works with passion and motivates others around them
  • University degree in Communications and/or Media
  • Travel up to 25%

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Giving wings to people and ideas since 1987

In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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